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4Runner
Avalon
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Highlander Hybrid
Land Cruiser
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Prius
RAV4
Sequoia
Sienna
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Yaris

Toyota 4Runner Awards

Intellichoice - 4Runner

• Excellent Value

(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)

Intellichoice - 4Runner

• Lowest Fuel Costs

(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)

Intellichoice - 4Runner

• Lowest Operating Costs

(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)

Insurance Institute for Highway Safety

• Highest possible frontal crash test rating in its class
• Highest possible side crash test rating in its class

(Disclaimer: Based on Insurance Institute for Highway Safety frontal offset crash test and side-impact crash test. Ratings only meaningful when comparing vehicles in the same weight class. www.iihs.org)

National Highway Traffic Safety Administration

• Five-star rating in driver's frontal crash test
• Five-star rating in front seat side-impact crash test
• Five-star rating in rear seat side-impact crash test
• Five-star rating in both side-impact crash tests
• 4Runner received the top rating from the NHTSA in both side-impact crash tests
• Five-star rating in driver's frontal and both side-impact crash tests

(Disclaimer: NHTSA 2010 five-star rating. Crash test ratings only meaningful when comparing vehicles in the same weight class. www.safercar.gov)

R.L. Polk

• 4Runner durability* is unbeatable. Whether it's at 10, 15, or 20 years, more 4Runners are still on the road today than any other midsize SUV.

(Disclaimers: *Durability based on longevity. Based on R. L. Polk & Co. Vehicles in Operation registration statistics for MY1990/1995/2000 as of January 1, 2009.)

Toyota Avalon Awards

Intellichoice - Avalon

• Best Overall Value of the Year

(Disclaimer: 2010 IntelliChoice.com; Full-Size Car; IntelliChoice is a registered trademark of Automotive.com, LLC.)

Intellichoice - Avalon

• Excellent Value

(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)

Intellichoice - Avalon

• Highest Retained Value

(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)

Insurance Institute for Highway Safety

• Highest possible frontal crash test rating in its class
• Highest possible side-impact crash test rating in its class

(Disclaimer: Based on Insurance Institute for Highway Safety frontal offset crash test and side-impact crash test. Ratings only meaningful when comparing vehicles in the same weight class. www.iihs.org)

National Highway Traffic Safety Administration

• Five-star rating in driver's frontal crash test
• Five-star rating in frontal passenger crash test
• Five-star rating in both frontal crash tests
• Five-star rating in front seat side-impact crash test
• Five-star rating in rear seat side-impact crash test
• Five-star rating in both frontal and side-impact crash test
• Avalon received the top rating from NHTSA in both side-impact crash tests

(Disclaimer: NHTSA 2010 five-star rating. Crash test ratings only meaningful when comparing vehicles in the same weight class. www.safercar.gov)

Toyota Camry Awards

Intellichoice - Camry 4 Cylinder

• Excellent Value

(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)

Intellichoice - Camry 4 Cylinder

• Smart Choice - Ownership Costs

(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)

Intellichoice - Camry 4 Cylinder

• Smart Choice - Retained Value

(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)

Insurance Institute for Highway Safety

• Highest possible frontal crash test rating in its class
• Highest possible side-impact crash test rating in its class
• Highest-possible roof strength crash test rating in its class

(Disclaimer: Based on Insurance Institute for Highway Safety frontal offset crash test and side-impact crash test. Ratings only meaningful when comparing vehicles in the same weight class. www.iihs.org)

National Highway Traffic Safety Administration

• Five-star rating in frontal driver crash test
• Five-star rating in frontal passenger crash test
• Camry received the top rating from NHTSA in both frontal crash tests
• Five-star rating in driver side-impact crash test
• Five-star rating in rear passenger side-impact crash test
• Camry received the top rating from NHTSA in both side-impact crash tests
• Five-star rating in both frontal and side-impact crash tests

(Disclaimer: NHTSA 2010 five-star rating. Crash test ratings only meaningful when comparing vehicles in the same weight class. www.safercar.gov)

R.L. Polk

• 90% of all Toyota Camry's Sold Since 1994 are still on the road.

(Disclaimers: Based on R. L. Polk & Co. U.S vehicles in operation registration statistics 1994 - 2010. Includes Camry Solara.)

U.S. News & World Report

• Best Car for the Money

(Disclaimer: U.S.News & World Report's Car Rankings at usnews.com/cars. Midsize Cars.)

Toyota Camry Hybrid Awards

Intellichoice - Camry Hybrid

• Excellent Value

(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)

Intellichoice - Camry Hybrid

• Smart Choice - Retained Value

(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)

Intellichoice - Camry Hybrid

• Smart Choice - Fuel Costs

(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)

Insurance Institute for Highway Safety

• Highest possible frontal crash test rating in its class
• Highest possible side-impact crash test rating in its class
• Highest-possible roof strength crash test rating in its class

(Disclaimer: Based on Insurance Institute for Highway Safety frontal offset crash test and side-impact crash test. Ratings only meaningful when comparing vehicles in the same weight class. www.iihs.org)

National Highway Traffic Safety Administration

• Five-star rating in frontal driver crash test
• Five-star rating in frontal passenger crash test
• Camry received the top rating from NHTSA in both frontal crash tests
• Five-star rating in driver side-impact crash test
• Five-star rating in rear passenger side-impact crash test
• Camry received the top rating from NHTSA in both side-impact crash tests
• Five-star rating in both frontal and side-impact crash tests

(Disclaimer: NHTSA 2010 five-star rating. Crash test ratings only meaningful when comparing vehicles in the same weight class. www.safercar.gov)

Toyota Corolla Awards

Intellichoice - Corolla

• Excellent Value

(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)

Intellichoice - Corolla

• Highest Retained Value

(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)

Intellichoice - Corolla

• Smart Choice - Ownership Costs

(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)

Insurance Institute for Highway Safety

• Highest possible frontal crash test rating in its class
• Highest possible side-impact crash test rating in its class
• 2010 IIHS Top Safety Pick

(Disclaimer: Based on Insurance Institute for Highway Safety frontal offset crash test and side-impact crash test. Ratings only meaningful when comparing vehicles in the same weight class. www.iihs.org)

National Highway Traffic Safety Administration

• Five-star rating in driver side-impact crash test

(Disclaimer: NHTSA 2010 five-star rating. Crash test ratings only meaningful when comparing vehicles in the same weight class. www.safercar.gov)

R.L. Polk

• 80% of all Corollas sold since 1989 are still on the road

(Disclaimer: Based on R. L. Polk & Co. U.S. vehicles in operation statistics 1994 - 2010 as of July 1, 2010. Includes Corolla Matrix.)

Cars.com

• Best Deal for Commuters

(Disclaimer: Cars.com)

Toyota FJ Cruiser Awards

Intellichoice - FJ Cruiser

• Best Overall Value of the Year - Overall SUV/Crossover under $28,000

(Disclaimer: 2010 IntelliChoice.com; Overall SUV/Crossover under $28,000; IntelliChoice is a registered trademark of Automotive.com, LLC.)

Intellichoice - FJ Cruiser

• Excellent Value

(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)

Intellichoice - FJ Cruiser

• Highest Retained Value

(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)

Intellichoice - FJ Cruiser

• Lowest Ownership Costs

(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)

Insurance Institute for Highway Safety

• Highest possible frontal crash test rating in its class
• Highest possible side crash test rating in its class

(Disclaimer: Based on Insurance Institute for Highway Safety frontal offset crash test and side-impact crash test. Ratings only meaningful when comparing vehicles in the same weight class. www.iihs.org)

National Highway Traffic Safety Administration

• Five-star rating in driver's frontal crash test
• Five-star rating in front seat side-impact crash test
• Five-star rating in rear seat side-impact crash test
• Five-star rating in both side-impact crash tests
• FJ Cruiser received the top rating from the NHTSA in both side-impact crash tests

(Disclaimer: NHTSA 2010 five-star rating. Crash test ratings only meaningful when comparing vehicles in the same weight class. www.safercar.gov)

Cars.com

• Editor's Choice for Off-Roaders

(Disclaimer: Cars.com)

U.S. News & World Report

• Best Car for the Money

(Disclaimer: U.S.News & World Report's Car Rankings at usnews.com/cars. Off-Road SUV.)

Toyota Highlander Awards

Cars.com

• Editor's Choice for Large Families

(Disclaimer: Cars.com)

Intellichoice - Highlander

• Best Overall Value of the Year - Midsize Crossover

(Disclaimer: 2010 IntelliChoice.com; Mid-Size Crossover; IntelliChoice is a registered trademark of Automotive.com, LLC.)

Intellichoice - Highlander

• Excellent Value

(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)

Intellichoice - Highlander

• Highest Retained Value

(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)

Insurance Institute for Highway Safety

• Highest possible frontal crash test rating in its class
• Highest possible side crash test rating in its class

(Disclaimer: Based on Insurance Institute for Highway Safety frontal offset crash test and side-impact crash test. Ratings only meaningful when comparing vehicles in the same weight class. www.iihs.org)

National Highway Traffic Safety Administration

• Five-star rating in front seat side-impact crash test
• Five-star rating in rear seat side-impact crash test
• Five-star rating in both side-impact crash tests
• Five-star rating in driver's frontal crash test
• Five-star rating in driver's frontal and both side-impact crash tests
• Highlander received the top rating from NHTSA in both side-impact crash test
• Highlander received the top rating from NHTSA in driver's frontal crash test

(Disclaimer: NHTSA 2010 five-star rating. Crash test ratings only meaningful when comparing vehicles in the same weight class. www.safercar.gov)

Kelley Blue Book

• 2010 Toyota Highlander was named Best Resale Value in its class by Kelley Blue Book's kbb.com

(Disclaimer: For more information about the 2010 Best New Resale Value Vehicles from Kelley Blue Book’s kbb.com, visit www.kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.)

Toyota Highlander Hybrid Awards

Intellichoice - Highlander Hybrid

• Best Overall Value of the Year - Midsize Crossover

(Disclaimer: 2010 IntelliChoice.com; Mid-Size Crossover; IntelliChoice is a registered trademark of Automotive.com, LLC.)

Intellichoice - Highlander Hybrid

• Excellent Value

(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)

Intellichoice - Highlander Hybrid

• Highest Retained Value

(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)

Intellichoice - Highlander Hybrid

• Lowest Fuel Costs

(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)

Intellichoice - Highlander Hybrid

• Smart Choice - Operating Costs

(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)

Insurance Institute for Highway Safety

• Highest possible frontal crash test rating in its class
• Highest possible side crash test rating in its class

(Disclaimer: Based on Insurance Institute for Highway Safety frontal offset crash test and side-impact crash test. Ratings only meaningful when comparing vehicles in the same weight class. www.iihs.org)

National Highway Traffic Safety Administration

• Five-star rating in front seat side-impact crash test
• Five-star rating in rear seat side-impact crash test
• Five-star rating in both side-impact crash tests
• Five-star rating in driver's frontal crash test
• Five-star rating in driver's frontal and both side-impact crash tests
• Highlander received the top rating from NHTSA in both side-impact crash test
• Highlander received the top rating from NHTSA in driver's frontal crash test

(Disclaimer: NHTSA 2010 five-star rating. Crash test ratings only meaningful when comparing vehicles in the same weight class. www.safercar.gov)

Kelley Blue Book

• Highlander Hybrid was named a 2010 Top 10 Green Cars Vehicle by Kelley Blue Book's kbb.com

(Disclaimer: For more information about the 2010 Top 10 Green Cars Vehicles from Kelley Blue Book’s kbb.com, visit www.kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.)

Toyota Land Cruiser Awards

Intellichoice - Land Cruiser

• Excellent Value

(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)

Intellichoice - Land Cruiser

• Highest Retained Value

(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)

U.S. News & World Report

• Best Car for the Money

(Disclaimer: U.S.News & World Report's Car Rankings at usnews.com/cars. Luxury Full Size SUV.)

Toyota Matrix Awards

Intellichoice - Matrix

• Excellent Value

(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)

Intellichoice - Matrix

• Smart Choice - Retained Value

(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)

Insurance Institute for Highway Safety

• Highest possible frontal crash test rating in its class
• Highest possible side-impact crash test rating in its class

(Disclaimer: Based on Insurance Institute for Highway Safety frontal offset crash test and side-impact crash test. Ratings only meaningful when comparing vehicles in the same weight class. www.iihs.org)

National Highway Traffic Safety Administration

• Five-star rating in driver's frontal crash test
• Five-star rating in passenger frontal crash test
• Five-star rating in front seat side-impact crash test
• Five-star rating in both frontal and front seat side-impact crash test

(Disclaimer: NHTSA 2010 five-star rating. Crash test ratings only meaningful when comparing vehicles in the same weight class. www.safercar.gov)

Cars.com

• Editor's Choice for First-Time Drivers

(Disclaimer: Cars.com)

Toyota Prius Awards

Intellichoice - Prius

• Best Overall Value of the Year - Car Under $24,000

(Disclaimer: 2010 IntelliChoice.com; Overall Car under $24,000; IntelliChoice is a registered trademark of Automotive.com, LLC.)

Intellichoice - Prius

• Excellent Value

(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)

Intellichoice - Prius

• Highest Retained Value

(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)

Intellichoice - Prius

• Lowest Fuel Costs

(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)

Intellichoice - Prius

• Lowest Ownership Costs

(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)

Intellichoice - Prius

• Lowest Operating Costs

(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)

Insurance Institute for Highway Safety

• Highest possible frontal crash test rating in its class
• Highest possible side-impact crash test rating in its class

(Disclaimer: Based on Insurance Institute for Highway Safety frontal offset crash test and side-impact crash test. Ratings only meaningful when comparing vehicles in the same weight class. www.iihs.org)

National Highway Traffic Safety Administration

• Five-star rating in driver side-impact crash test

(Disclaimer: NHTSA 2010 five-star rating. Crash test ratings only meaningful when comparing vehicles in the same weight class. www.safercar.gov)

R.L. Polk

• Toyota Prius has the highest owner loyalty of any mid-size car

(Disclaimers: According to Polk statistics for the Mid/Full-size Car Category in the 2009 model year, Toyota Prius ranked highest by having the greatest percentage of households return to purchase or lease another Toyota Prius vehicle.)

Kelley Blue Book

• 2010 Toyota Prius was named Best Resale Value in its class by Kelley Blue Book's kbb.com
• Toyota Prius received a 2010 Best Resale Value Award from Kelley Blue Book's kbb.com

(Disclaimer: Vehicle’s projected resale value is specific to the 2010 model year. For more information, go to Kelley Blue Book’s kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.)

Kelley Blue Book

• Prius was named a 2009 Top 10 Green Car by Kelley Blue Book's kbb.com

(Disclaimer: For more information about the 2009 Top 10 Green Cars from Kelley Blue Book's kbb.com, visit www.kbb.com/green. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.)

U.S. News & World Report

• Best Car for the Money

(Disclaimer: U.S.News & World Report's Car Rankings at usnews.com/cars. Hybrid Cars.)

Cars.com

• Best New Hybrid Hatchback
• Editor's Choice for Commuters
• Editor's Choice for Weekend Athletes
• "Eco-Friendly" Car of the Year

(Disclaimer: Cars.com)

MotorWeek

• 2010 MotorWeek's Driver's Choice Award - Best of the Year
• 2010 MotorWeek's Driver's Choice Award - Best Eco-Friendly

(Disclaimer: MotorWeek)

Toyota RAV4 Awards

Intellichoice - RAV4

• Excellent Value

(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)

Intellichoice - RAV4

• Highest Retained Value

(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)

Intellichoice - RAV4

• Smart Choice - Ownership Costs

(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)

Insurance Institute for Highway Safety

• Highest possible frontal crash test rating in its class
• Highest possible side crash test rating in its class

(Disclaimer: Based on Insurance Institute for Highway Safety frontal offset crash test and side-impact crash test. Ratings only meaningful when comparing vehicles in the same weight class. www.iihs.org)

National Highway Traffic Safety Administration

• Five-star rating in driver's frontal crash test
• Five-star rating in front seat side-impact crash test
• Five-star rating in rear seat side-impact crash test
• Five-star rating in both side-impact crash tests
• RAV4 received the top rating from the NHTSA in both side-impact crash tests
• Five-star rating in driver's frontal and both side-impact crash tests

(Disclaimer: NHTSA 2010 five-star rating. Crash test ratings only meaningful when comparing vehicles in the same weight class. www.safercar.gov)

Kelley Blue Book

• Toyota RAV4 received a 2010 Best Resale Value Award from Kelley Blue Book's kbb.com

(Disclaimer: For more information about the 2010 Best New Resale Value Vehicles from Kelley Blue Book’s kbb.com, visit www.kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.)

Toyota Sequoia Awards

Intellichoice - Sequoia

• Best Overall Value of the Year - Full Size SUV

(Disclaimer: 2010 IntelliChoice.com; Full Size SUV; IntelliChoice is a registered trademark of Automotive.com, LLC.)

Intellichoice - Sequoia

• Excellent Value

(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)

Intellichoice - Sequoia

• Smart Choice - Retained Value

(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)

National Highway Traffic Safety Administration

• Five-star rating in driver's frontal crash test
• Sequoia received the highest NHTSA driver's frontal crash test rating possible

(Disclaimer: NHTSA 2010 five-star rating. Crash test ratings only meaningful when comparing vehicles in the same weight class. www.safercar.gov)

U.S. News & World Report

• Best Car for the Money

(Disclaimer: U.S.News & World Report's Car Rankings at usnews.com/cars. Full Size SUV.)

Toyota Sienna Awards

Intellichoice - Sienna

• Best Overall Value of the Year - Van

(Disclaimer: 2010 IntelliChoice.com; Van; IntelliChoice is a registered trademark of Automotive.com, LLC.)

Intellichoice - Sienna

• Excellent Value

(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)

Intellichoice - Sienna

• Highest Retained Value

(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)

Insurance Institute for Highway Safety

• Highest possible frontal crash test rating in its class
• Highest possible side-impact crash test rating in its class

(Disclaimer: Based on Insurance Institute for Highway Safety frontal offset crash test and side-impact crash test. Ratings only meaningful when comparing vehicles in the same weight class. www.iihs.org)

National Highway Traffic Safety Administration

• Five-star rating in frontal passenger crash test
• Five-star rating in front seat side-impact crash test
• Five-star rating in rear seat side-impact crash test
• Five-star rating in both side-impact crash tests
• Five-star rating in frontal passenger and both side-impact crash tests
• Sienna received the top rating from the NHTSA in both side-impact crash tests

(Disclaimer: NHTSA 2010 five-star rating. Crash test ratings only meaningful when comparing vehicles in the same weight class. www.safercar.gov)

Kelley Blue Book

• 2010 Toyota Sienna was named Best Resale Value in its class by Kelley Blue Book's kbb.com

(Disclaimer: Vehicle’s projected resale value is specific to the 2010 model year. For more information, go to Kelley Blue Book’s kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.)

Cars.com

• Best Deal for Big Families

(Disclaimer: Cars.com)

Toyota Tacoma Awards

Cars.com

• Best Deal for Hard Workers
• Editor's Choice for First-Time Drivers

(Disclaimer: Cars.com)

Intellichoice - Tacoma

• Best Overall Value of the Year - Truck Under $28,000

(Disclaimer: 2010 IntelliChoice.com; Overall Truck under $28,000; IntelliChoice is a registered trademark of Automotive.com, LLC.)

Intellichoice - Tacoma

• Excellent Value

(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)

Intellichoice - Tacoma Regular Cab

• Lowest Ownership Costs

(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)

Intellichoice - Tacoma Regular/Access Cab

• Smart Choice - Retained Value

(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)

Intellichoice - Tacoma Regular Cab

• Smart Choice - Fuel Costs

(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)

Intellichoice - Tacoma Regular Cab

• Smart Choice - Operating Costs

(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)

Intellichoice - Tacoma Double Cab

• Highest Retained Value

(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)

Insurance Institute for Highway Safety

• Highest possible frontal crash test rating in its class
• Highest possible side crash test rating in its class

(Disclaimer: Based on Insurance Institute for Highway Safety frontal offset crash test and side-impact crash test. Ratings only meaningful when comparing vehicles in the same weight class. www.iihs.org)

National Highway Traffic Safety Administration

• Five-star rating in both frontal and side-impact crash tests
• Tacoma received the top rating from the NHTSA in both side-impact crash tests
• Five-star rating in front seat side-impact crash test
• Five-star rating in rear seat side-impact crash test
• Five-star rating in both side-impact crash tests
• Tacoma received the highest rating from the NHTSA in both frontal crash tests
• Five-star rating in driver's frontal crash test
• Five-star rating in frontal passenger crash test

(Disclaimer: NHTSA 2010 five-star rating. Crash test ratings only meaningful when comparing vehicles in the same weight class. www.safercar.gov)

Kelley Blue Book

• 2010 Toyota Tacoma was named Best Resale Value in its class by Kelley Blue Book's kbb.com
• Toyota Tacoma received a 2010 Best Resale Value Award from Kelley Blue Book's kbb.com

(Disclaimer: Vehicle’s projected resale value is specific to the 2010 model year. For more information, go to Kelley Blue Book’s kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.)

U.S. News & World Report

• Best Car for the Money

(Disclaimer: U.S.News & World Report's Car Rankings at usnews.com/cars. Compact Pickups.)

Toyota Tundra Awards

Intellichoice - Tundra

• Excellent Value

(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)

Intellichoice - Tundra

• Highest Retained Value

(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)

Intellichoice - Tundra Regular Cab

• Lowest Ownership Costs

(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)

Insurance Institute for Highway Safety

• Highest possible frontal crash test rating in its class
• Highest possible side crash test rating in its class

(Disclaimer: Based on Insurance Institute for Highway Safety frontal offset crash test and side-impact crash test. Ratings only meaningful when comparing vehicles in the same weight class. www.iihs.org)

National Highway Traffic Safety Administration

• Tundra received the top rating from the NHTSA in both frontal crash tests
• Five-star rating in driver's frontal crash test
• Five-star rating in frontal passenger crash test

(Disclaimer: NHTSA 2010 five-star rating. Crash test ratings only meaningful when comparing vehicles in the same weight class. www.safercar.gov)

Toyota Venza Awards

Intellichoice - Venza

• Excellent Value

(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)

Intellichoice - Venza

• Lowest Ownership Costs

(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)

Intellichoice - Venza

• Best Bet - Retained Value

(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)

Insurance Institute for Highway Safety

• Highest possible frontal crash test rating in its class
• Highest possible side crash test rating in its class

(Disclaimer: Based on Insurance Institute for Highway Safety frontal offset crash test and side-impact crash test. Ratings only meaningful when comparing vehicles in the same weight class. www.iihs.org)

National Highway Traffic Safety Administration

• Five-star rating in driver's frontal crash test
• Five-star rating in frontal passenger crash test
• Five-star rating in both frontal crash tests
• Five-star rating in front seat side-impact crash test
• Five-star rating in rear seat side-impact crash test
• Five-star rating in both side-impact crash tests
• Five-star rating in both frontal and side-impact crash tests
• Venza received the top rating from NHTSA in both side impact crash tests

(Disclaimer: NHTSA 2010 five-star rating. Crash test ratings only meaningful when comparing vehicles in the same weight class. www.safercar.gov)

U.S. News & World Report

• Best Car for the Money

(Disclaimer: U.S.News & World Report's Car Rankings at usnews.com/cars. Midsize Crossover.)

Toyota Yaris Awards

Intellichoice - Yaris

• Best Overall Value of the Year - Subcompact Car

(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)

Intellichoice - Yaris Hatchback

• Excellent Value

(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)

Intellichoice - Yaris Hatchback

• Lowest Operating Costs

(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)

Intellichoice - Yaris Hatchback

• Lowest Ownership Costs

(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)

Intellichoice - Yaris Hatchback

• Lowest Fuel Costs

(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)

Intellichoice - Yaris Hatchback

• Highest Retained Value

(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)

Intellichoice - Yaris Sedan

• Lowest Operating Costs

(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)

Intellichoice - Yaris Sedan

• Lowest Fuel Costs

(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)

Intellichoice - Yaris Sedan

• Smart Choice - Ownership Costs

(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)

Intellichoice - Yaris Sedan

• Smart Choice - Retained Value

(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)

Insurance Institute for Highway Safety

• Highest possible frontal crash test rating in its class
• Highest possible side-impact crash test rating in its class

(Disclaimer: Based on Insurance Institute for Highway Safety frontal offset crash test and side-impact crash test. Ratings only meaningful when comparing vehicles in the same weight class. www.iihs.org)

Cars.com

• Best Deal for First-Time Drivers

(Disclaimer: Cars.com)